Crummer Graduate School of Business at Rollins College
The Crummer Graduate School of Business at Rollins College has been ranked among the top two full-time MBA Programs in Florida by Forbes Magazine since 1999, winning the #1 spot more than once.
In 2019, Crummer was looking to capitalize on their recently announced top spot by introducing a new logo and wanted a new campaign to match. With their high-touch programs designed for students looking for a competitive advantage in the marketplace, their ultimate goal was more quality leads, in more markets than ever before.
POSITION HELD
Creative Director – Consultant
SERVICES REQUIRED
Creative Direction | Brand Development | Brand Strategy | Copywriting | Graphic Design | Video Production | Project Management | Vendor Management
The Strategy: Laser-targeted messaging focused on the Crummer Experience.
We developed a new brand awareness and lead generation campaign focused on the unique experience that only a Crummer education delivers, along with a highly-targeted, multi-segment traditional and digital media plan, increasing their year-over-year click volume by 37% and average conversion rate by 10% in the first year.
