Fascinate, Inc. by Sally Hogshead
How can we make science sexy? This was the awkward question posed to me when Sally Hogshead first called. Sally, who rose to the top of the advertising profession in her early twenties, winning hundreds of awards for creativity, copywriting, and branding, including almost every major international advertising award, has been a mentor and friend to me ever since.
Together, we developed far more than a beautiful brand built around her scientifically proven personality test known and studied across the globe. We discovered new ways to increase brand affinity, speak to audiences, and even bring romance back into people’s lives.
POSITION HELD
Creative Director
SERVICES REQUIRED
Brand Development | Brand Strategy | Copywriting | Graphic Design | Video Production | Project Management
Her internationally acclaimed book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and her two follow-up books, “How the World Sees You” and “Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist”, have all been New York Times Best Sellers and translated into over a dozen languages.
The Science of Fascination system, based on Sally’s decade of research with over a million participants to date, has been sought out by dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC’s Today show and the New York Times and was inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Now that’s some sexy science.
