Ingenuity Engineers
Ingenuity Engineers competes with some of the biggest names in engineering for coveted projects across the U.S. In order to look the part, their outdated design aesthetic and aging website needed a refresh.
I led the company through several rounds of discovery and design to evolve Ingenuity’s logo and bring a clean, simple, and modern look to the firm that will help them stand out and remain relevant for many years to come.
POSITION HELD
Creative Director – Consultant
SERVICES REQUIRED
Brand Development | Client Management | Copywriting | Graphic Design | Website Development | Project Management
Six principals. Six different opinions. (None of them wrong)
When you have multiple decision-makers trying to come together on one subjective design, how do you facilitate the conversation? The strategy is to start with an in-depth discovery session, getting to know the individuals, their opinions, and their tastes. Then, find the common ground and get to work.
