Wholesome Tummies was introduced to me when the business was little more than a million-dollar idea. Two Central Florida moms, fed up with the sad state of lunches served in their children’s schools, developed an online business that delivers fresh, healthy, kid-friendly meals to kids in select schools.

Wanting to scale the business and franchise their system, they needed an identity that could compete on a national level. I started with the logo and brand voice and was soon asked to manage all creative and marketing initiatives for the growing franchise.

As the company and brand grew into new markets across the country, it was discovered that older children and teenagers were uncomfortable with the name, so in an effort to appeal to more customers, WT Café was born, as was the logo and a seemingly never-ending list of collateral and marketing materials.

In addition to managing the creative and brand, each franchise had their own needs that required custom details and project management. From printers and promotional vendors to email marketing systems and social media, I partnered with third party businesses to automate marketing and creative initiatives for the entire franchise system, saving time, money and sanity for everyone.