LYNX Transit
LYNX was celebrating its 25th anniversary and wanted all its riders to share in the fun.
What started as an anniversary brand development project turned into a year full of events, marketing initiatives, and award-winning contests that had all of Orlando buzzing.
POSITION HELD
Creative Director – Consultant
SERVICES REQUIRED
Creative Direction | Brand Development | Brand Strategy | Copywriting | Graphic Design | Project Management | Vendor Management | Brand Ambassidor
The Strategy: A year-long campaign to celebrate the occasion highlighted with surprises for everyone.
We developed a 12-month calendar full of events, contests, challenges, and entertainment all designed to enhance user experience, encourage interaction, and increase the brand affinity of tens of thousands of people who rely on LYNX all year.
Pumpkin Pursuit – In October, we placed 50 small, hand-painted, branded pumpkins at select bus stops around Central Florida with prizes attached for those lucky enough to find them and used our social media savvy to offer hints and spread the word.
The campaign was recognized by the Florida Public Transportation Association and named Best Digital Media Campaign in Central Florida.
